What is the single biggest expense we as REALTORS® have? You guessed it — advertising. In fact, all the so-called “experts” recommend we spend a full 20% of our gross income on bringing in business. That’s nearly three times what other industries spend for advertising (most industries spend 6-7% of gross revenue. So here’s an idea that will help you bring your advertising costs to a more attractive level. Let a lender pay your ad bill. Let me …
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Tags: advertising, advertising costs, Advertising/Marketing, Advice and Guidance, Agent Productivity, America, brand, Broker Profitability, business, Career Development, Coaching & Mentoring, customer, direct response advertising, direct response marketing, Education & Training, estate, fishing spot, General, gross income, gross revenue, Inspirational, Internet/eCommerce, Jones, LCM, lead, Lead Follow-Up, Lead Generation, lender, lots of money, Marketing, matt jones, Max-Bang, mortgage companies, Mortgages & Loans, Motivational, New Agents, North Carolina, partner, Productivity, Professionalism, Prospecting, real estate agents, Real Estate Careers, Real Estate Marketing, Real Estate Technology, REO, REO agent, response, Specialty Services, Technology, Uncategorized
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What if I told you that for less than $10 you could build your seller a website? Not $10 a month, but $10! Actually you could build it for free, but spend the $10 to make it really special. Now check out how simple this is and then imagine what your seller’s reaction will be.
Let’s say you have a listing (or you would like to get a listing) at 1218 Sky Drive. Go online and buy the domain, 1218SkyDrive.com (or …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, America, Blog Marketing, blogger, Broker Profitability, Buying & Selling A Home, Career Development, Client Relationships, CMA, Coaching & Mentoring, com, Domain, domain registration, Education & Training, estate, feature sheet, flier, General, google, google website, home, Inspirational, Internet, internet search, Internet/eCommerce, Jones, Lead Generation, listing, Listing Presentations, Marketing, matt jones, Max-Bang, Motivational, Neighborhoods, New Agents, North Carolina, online, Productivity, Professionalism, Prospecting, Real Estate Marketing, Real Estate Technology, REO, REO agent, seller, Sellers, Sky Drive, SkyDrive, Specialty Services, Technology, Uncategorized, website, website address
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Here’s a great idea that will save you money — fire your receptionist! OMG! You have to be kidding me! If there is one thing that’s as sure as “for sale” signs in this industry, it’s the ever-present receptionist at the local brokerage. You know the one I’m talking about. She makes slightly over minimum wage… maybe $8 per hour. She’s on the payroll for 40 hours per week, with paid vacation and benefits.
The cost to the …
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Tags: Advice and Guidance, Agent, Agent Productivity, Broker Profitability, brokerage, Business Planning, Career Development, Coaching & Mentoring, drama, Education & Training, employer fica, Featured Post, fire, General, God, greener pastures, Inspirational, Max-Bang, money, Motivational, New Agents, payroll, payroll costs, personal drama, phone, Productivity, Real Estate Career, Real Estate Careers, Real Estate Technology, Real Estate Trends, receptionist, receptionists, REO, REO agent, Specialty Services, state unemployment, Technology, thumb rule, Uncategorized, value, week, would make sense
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As real estate agents we are independent contractors, right? Right! But that doesn’t mean we have to be a sole-proprietor. In fact, I say you shouldn’t be a sole proprietor… you should incorporate. It’s easy to do, and it’s inexpensive. But why should you incorporate? Why go to all the trouble? I believe there are two very compelling reasons.
The first, and most important reason, is to save you money. Lots of money. Let me …
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Tags: Advice and Guidance, Agent Productivity, Broker Profitability, Business Planning, Career Development, Coaching & Mentoring, corporation, days of the year, Don, Education & Training, estate, Featured Post, federal income tax, federal income tax rate, FICA, Florida, General, halfs, income, income tax rate, Inspirational, matt jones, Max-Bang, Medicare, medicare tax, money, Motivational, New Agents, North Carolina, practicing real estate, Professionalism, Real Estate Careers, REO, REO agent, right, Sam, sole proprietor, State, state income tax, tax, typical agent, Uncategorized, year
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What I’m about to share with you is going to get me a ton of email telling me that I’ve finally stepped over the line. That I’ve lost my mind. That I’m just plain nuts. That’s okay — I’m going to share it anyway. Here is a great tip: Just say NO to E&O!
But before you fire up your computer and email to tell me how crazy I am, let me explain. I’m very much in favor of …
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Tags: Advice and Guidance, Agent Productivity, amp, Broker Profitability, Business Planning, Career Development, civil judgment, Coaching & Mentoring, company, corporation, Economy & Housing Bubble, Education & Training, estate, Featured Post, furniture fixtures, General, Inspirational, insurance, judgment proof, liability, money in the bank, Motivational, net worth, New Agents, O. As, piercing the corporate veil, plain nuts, policy, pot of gold, Productivity, Professionalism, Real Estate Careers, real estate license, REO, REO agent, risk, risk management, umbrella, Uncategorized, veil
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The other day I was having a conversation with a friend of mine who owns nine real estate offices in Atlanta. We were talking about eliminating overhead, and he told me that he paid over $6,000 every month on phone bills! I told him that my brokerage paid zero! He was floored! Here’s how I do it.
What is one thing that every single agent has on them at all times? Their pocket real estate license.. right? Hardly! …
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Tags: Advice and Guidance, Agent, Agent Productivity, Atlanta, Broker Profitability, brokerage, Business Planning, Career Development, client management, Coaching & Mentoring, company, continual maintenance, Economy & Housing Bubble, Education & Training, General, google, Inspirational, line, local phone company, lots of money, management application, Max-Bang, Motivational, New Agents, office, phone, phone bills, Productivity, Professionalism, Real Estate Careers, real estate license, Real Estate Technology, Real Estate Trends, REO, REO agent, Specialty Services, staff, Technology, today, tv commercials, Uncategorized, Voice, voice line
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Well my Re/Max sign saga moves to a new level. Many of you responded to my earlier article and informal survey asking you if you were confused by our company’s yard sign and its non-resemblance to the Re/Max sign design.
In one of my most read, and most commented on articles in the past year, I shared with you how Re/Max International corporate headquarters sent our company a “cease and desist” letter demanding we change and replace all our yard signs, nationwide.
They asserted …
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Tags: Advertising/Marketing, America, article, broad interpretation, cease and desist letter, click, com, company, demand, demand letter, design, estate, exact thoughts, FavoriteAgent, Featured Post, informal survey, intimidation tactics, Jones, letter, level, Marketing, matt jones, Max, max international, North Carolina, primary colors, Real Estate Marketing, REO, REO agent, s yard, saga, sign, three primary colors, trademark, Uncategorized, way, yard, yard signs
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Many of you who follow my training blog have asked me about joining my personal real estate team. For months now, I’ve been racking my brain, trying to think of a creative way to make that a reality. As many of you know, I’m not afraid to think outside the box. I agree with you, that putting together a national real estate team could be incredible! Imagine a real estate team with agents from all over the US and beyond. …
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Tags: Broker Profitability, Business Planning, Career Development, Coaching & Mentoring, General, Inspirational, International Real Estate, Motivational, New Agents, Productivity, Professionalism, Real Estate Careers, REO, REO agent, Uncategorized
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I visited the Apple store in Durham yesterday to try out an i-Pad. While I was there I talked to the kid who helped me, and he was probably 23. Maybe. He’s shaving at least once a week, I’m certain of it. Funny thing was, he knew more about what he was selling than almost any REALTOR® I’ve ever talked to. What a shame.
It made me reflect back to another time — a time when we would go to a …
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Tags: absorption, absorption rate, advantage, Advertising/Marketing, Agent, Agent Productivity, apple store, Coaching & Mentoring, color pallet, DOM, Don, Durham, Education & Training, General, home, mandatory training, Market, market absorption, Marketing, matter of minutes, osmosis, price, probability, Professionalism, qualifying for the olympics, Rate, Real Estate Marketing, REO, REO agent, sale, subsets, time, typical realtor, Uncategorized
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Apple announced that it sold one million iPads in just 28 days. That is less than one half the time it took to sell 1million iPhones which took 74 days. Over 300,000 iPads were sold in one weekend upon the release of their 3G model (anytime internet access wherever there is 3G coverage vs. the less expensive model that accesses the web in Wi-Fi hotspots only). This phenomenon has very important implications for luxury real estate marketing professionals that we will cover in a three-part blog series.
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Tags: Luxury Housing, luxury marketing, luxury real estate marketing, Marketing, Real Estate Agents Personal Branding Company, REO, REO agent, Uncategorized
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