I know… FSBOs are the enemy. Right? Wrong! Here is a great little strategy that will make FSBOs love you and many ultimately do business with you. More importantly, this strategy will set you apart from the crowd of FSBO-haters out there and will help you generate a ton of very low-cost business.
Here is how it works. Introduce yourself to a FSBO seller and first set him at ease by telling him you are not there to talk …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, Broker Profitability, Buying & Selling A Home, Career Development, Client Relationships, FSBO, General, Headline, Inspirational, Lead Generation, Listing Presentations, Marketing, New Agents, Productivity, real estate bloggging, real estate blogs, Real Estate Marketing, Real Estate Technology, REO, REO agent, Sellers, Technology, Video
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What is the single biggest expense we as REALTORS® have? You guessed it — advertising. In fact, all the so-called “experts” recommend we spend a full 20% of our gross income on bringing in business. That’s nearly three times what other industries spend for advertising (most industries spend 6-7% of gross revenue. So here’s an idea that will help you bring your advertising costs to a more attractive level. Let a lender pay your ad bill. Let me …
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Tags: advertising, advertising costs, Advertising/Marketing, Advice and Guidance, Agent Productivity, America, brand, Broker Profitability, business, Career Development, Coaching & Mentoring, customer, direct response advertising, direct response marketing, Education & Training, estate, fishing spot, General, gross income, gross revenue, Inspirational, Internet/eCommerce, Jones, LCM, lead, Lead Follow-Up, Lead Generation, lender, lots of money, Marketing, matt jones, Max-Bang, mortgage companies, Mortgages & Loans, Motivational, New Agents, North Carolina, partner, Productivity, Professionalism, Prospecting, real estate agents, Real Estate Careers, Real Estate Marketing, Real Estate Technology, REO, REO agent, response, Specialty Services, Technology, Uncategorized
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What if I told you that for less than $10 you could build your seller a website? Not $10 a month, but $10! Actually you could build it for free, but spend the $10 to make it really special. Now check out how simple this is and then imagine what your seller’s reaction will be.
Let’s say you have a listing (or you would like to get a listing) at 1218 Sky Drive. Go online and buy the domain, 1218SkyDrive.com (or …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, America, Blog Marketing, blogger, Broker Profitability, Buying & Selling A Home, Career Development, Client Relationships, CMA, Coaching & Mentoring, com, Domain, domain registration, Education & Training, estate, feature sheet, flier, General, google, google website, home, Inspirational, Internet, internet search, Internet/eCommerce, Jones, Lead Generation, listing, Listing Presentations, Marketing, matt jones, Max-Bang, Motivational, Neighborhoods, New Agents, North Carolina, online, Productivity, Professionalism, Prospecting, Real Estate Marketing, Real Estate Technology, REO, REO agent, seller, Sellers, Sky Drive, SkyDrive, Specialty Services, Technology, Uncategorized, website, website address
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Here’s a great idea that will save you money — fire your receptionist! OMG! You have to be kidding me! If there is one thing that’s as sure as “for sale” signs in this industry, it’s the ever-present receptionist at the local brokerage. You know the one I’m talking about. She makes slightly over minimum wage… maybe $8 per hour. She’s on the payroll for 40 hours per week, with paid vacation and benefits.
The cost to the …
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Tags: Advice and Guidance, Agent, Agent Productivity, Broker Profitability, brokerage, Business Planning, Career Development, Coaching & Mentoring, drama, Education & Training, employer fica, Featured Post, fire, General, God, greener pastures, Inspirational, Max-Bang, money, Motivational, New Agents, payroll, payroll costs, personal drama, phone, Productivity, Real Estate Career, Real Estate Careers, Real Estate Technology, Real Estate Trends, receptionist, receptionists, REO, REO agent, Specialty Services, state unemployment, Technology, thumb rule, Uncategorized, value, week, would make sense
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The other day I was having a conversation with a friend of mine who owns nine real estate offices in Atlanta. We were talking about eliminating overhead, and he told me that he paid over $6,000 every month on phone bills! I told him that my brokerage paid zero! He was floored! Here’s how I do it.
What is one thing that every single agent has on them at all times? Their pocket real estate license.. right? Hardly! …
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Tags: Advice and Guidance, Agent, Agent Productivity, Atlanta, Broker Profitability, brokerage, Business Planning, Career Development, client management, Coaching & Mentoring, company, continual maintenance, Economy & Housing Bubble, Education & Training, General, google, Inspirational, line, local phone company, lots of money, management application, Max-Bang, Motivational, New Agents, office, phone, phone bills, Productivity, Professionalism, Real Estate Careers, real estate license, Real Estate Technology, Real Estate Trends, REO, REO agent, Specialty Services, staff, Technology, today, tv commercials, Uncategorized, Voice, voice line
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Mobile Media Increases as a Powerful Trend
The average adult racks up 10 text messages in a day. Teens average 50 per day, or 1,500 per month. So says a new study just published.
Although Americans once lagged in text messaging, U.S. teens have zoomed right past many other countries says Rich Ling, a professor at IT University of Copenhagen.
Many are even predicting that texting will soon be more popular than calls.
So whether you’re President Obama, sports legend Tiger Woods or a hardworking Realtor® texting could be …
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Tags: General, Headline, real estate blog, real estate blogging, Real Estate Trends, REO, REO agent, social media, Technology
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Could a Social Media Web site be a threat to the dominance of the Google Search Engine?
Facebook has introduced a new revolutionary shift in the evolution of the Internet with its announcement last week at the f8 developer conference of their soon-to-be-ubiquitous “Open Graph” initiative – a new form of “social links.”
The launch of this new platform allows Web sites to drive traffic from Facebook by including a “Like” or “Recommended” button on their pages.
Facebook’s Open Graph allows readers to like a topic or …
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Tags: facebook, General, Headline, like button, Real Estate Trends, REO, REO agent, social media, Technology
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Last year November, the Realtor® Property Resource (RPR) announcement by the National Association of Realtors® (NAR) shook the industry. NAR had just reached an agreement with Lender Processing Services (LPS) and announced their plans on launching the Realtor® Valuation Model (RVM) in hopes that it will become the “gold standard” used by financial in the majority of online valuations.
For a detailed account on Automatic Valuations Models (AVM) and the events that led up to the creation, the structuring, the benefits and the concerns of RPR read the latest edition of …
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Tags: CoreLogic, First American Corporation, General, Headline, patent application, Patent lawsuits, real estate data market, Real Estate Technology, Real Estate Trends, Realtor® Property Resource (RPR), REO, REO agent, swanepoel trends report, Technology
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As someone who licenses lead capture technology to agents during arguably one of the toughest times on record, I hear this all the time: “But I can’t afford to advertise.” Of course, I would say, you can’t afford not to. But you don’t have to spend a ton of money.
Here’s a strategy that will cost you nothing: Advertise on CraigsList. Now, if you happen to be in one of the ten biggest markets, I’m sorry, it will cost money. …
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Tags: Advertise, Advertising/Marketing, Agent Productivity, carolina market, Coaching & Mentoring, com, course, craigslist, Education & Training, Free, free advertising, General, home, idea, lead, Marketing, money, nice photo, Pipeline, Professionalism, raleigh north carolina, Real Estate Marketing, REO, REO agent, single day, Technology, time, traffic, Uncategorized, verbal description, way
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YouTube is more than just a video-sharing website. In a very short five years it has become a society changing phenomena alongside internet giants such as Google, Amazon, EBay, Wikipedia, Craigslist, Yahoo, Blogger, Facebook and Twitter. With more than two million views every single day, YouTube also boasts being the third largest website in the world behind only Google and Facebook.
Today it is estimated that 24 hours of new videos are uploaded every minute with over 70% of the material coming from outside the United States. YouTube estimates that the average person spends a whopping 15 minutes a day on YouTube.
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Tags: Headline, Real Estate Trends, REO, REO agent, social media trends, Technology, time, Trends, Video, youtube
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