Articles

Max-Bang Series: Make an Offer They Can’t Refuse!

One of my favorite movie scenes ever was in The Godfather when Vito Corleone was asked how he got his own way in a particular situation.  His answer was, “I make them an offer they can’t refuse.”  In real estate, we are in the business of writing offers and negotiating contracts.  In fact our most common form is called an “Offer to Purchase and Contract”, meaning that the document starts as an offer and upon acceptance, becomes a contract.
Most of us have written dozens, if not hundreds of offers on …

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Max-Bang Series: Fire Your Receptionist!

Here’s a great idea that will save you money — fire your receptionist! OMG! You have to be kidding me! If there is one thing that’s as sure as “for sale” signs in this industry, it’s the ever-present receptionist at the local brokerage. You know the one I’m talking about. She makes slightly over minimum wage… maybe $8 per hour. She’s on the payroll for 40 hours per week, with paid vacation and benefits.
The cost to the …

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Max-Bang Series: Fire Your Phone Company!

The other day I was having a conversation with a friend of mine who owns nine real estate offices in Atlanta. We were talking about eliminating overhead, and he told me that he paid over $6,000 every month on phone bills! I told him that my brokerage paid zero! He was floored! Here’s how I do it.
What is one thing that every single agent has on them at all times? Their pocket real estate license.. right? Hardly! …

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Sex, Lies and Texting

Mobile Media Increases as a Powerful Trend

The average adult racks up 10 text messages in a day. Teens average 50 per day, or 1,500 per month. So says a new study just published.

Although Americans once lagged in text messaging, U.S. teens have zoomed right past many other countries says Rich Ling, a professor at IT University of Copenhagen.

Many are even predicting that texting will soon be more popular than calls.

So whether you’re President Obama, sports legend Tiger Woods or a hardworking Realtor® texting could be …

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When to Quit and When to Stick

I recently had the honor of attending a seminar where the owner of The Core coaching company, Todd Scrima, shared some very, very enlightening, simplistic and rejuvenating information.  One of his main messages was derived from the book “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)” by Seth Godin.   I read the book over the weekend and couldn’t put it down.  I will share Todd’s major ideas from this book.  If you are serious about your business and generating huge success over the …

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Google on High Alert: New Strategy Changes the Rules

Could a Social Media Web site be a threat to the dominance of the Google Search Engine?

Facebook has introduced a new revolutionary shift in the evolution of the Internet with its announcement last week at the f8 developer conference of their soon-to-be-ubiquitous “Open Graph” initiative – a new form of “social links.”

The launch of this new platform allows Web sites to drive traffic from Facebook by including a “Like” or “Recommended” button on their pages.

Facebook’s Open Graph allows readers to like a topic or …

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Positive Signs of a Recovery

World’s Largest Real Estate Group

Realogy Corporation, the world’s largest real estate franchise group, last week reported their results through March 31st. The one-liner is that the Q1/10 revenue of $819 million is up 18% over the same period last year.

The growth is principally attributed to the move-up, higher priced markets and a comparatively weak first quarter in 2009. According to Realogy president and CEO Richard A. Smith, the company also saw gains in the average home sale price during the last year.

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Online Real Estate War

Last year November, the Realtor® Property Resource (RPR) announcement by the National Association of Realtors® (NAR) shook the industry. NAR had just reached an agreement with Lender Processing Services (LPS) and announced their plans on launching the Realtor® Valuation Model (RVM) in hopes that it will become the “gold standard” used by financial in the majority of online valuations.

For a detailed account on Automatic Valuations Models (AVM) and the events that led up to the creation, the structuring, the benefits and the concerns of RPR read the latest edition of …

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Best 50 Videos on YouTube

YouTube is more than just a video-sharing website. In a very short five years it has become a society changing phenomena alongside internet giants such as Google, Amazon, EBay, Wikipedia, Craigslist, Yahoo, Blogger, Facebook and Twitter. With more than two million views every single day, YouTube also boasts being the third largest website in the world behind only Google and Facebook.

Today it is estimated that 24 hours of new videos are uploaded every minute with over 70% of the material coming from outside the United States. YouTube estimates that the average person spends a whopping 15 minutes a day on YouTube.

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Coming to America in 2010: The Aussies are Here!

Trend #8 in the 2007 edition of the Swanepoel TRENDS Report discussed the likelihood of non-US real estate brokerage companies expanding to the United States. Countries that were identified to lead the charge included Australia, Canada, Germany and South Africa.

Harcourts Real Estate
This week, Australian-based Harcourts, with over 630 offices and 4,000+ agents in nine countries, became the third major non-US based company to validate this forecast with the announcement of a joint venture with one of California’s large real estate companies, Altera Real Estate.
Harcourts was founded …

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