I know… FSBOs are the enemy. Right? Wrong! Here is a great little strategy that will make FSBOs love you and many ultimately do business with you. More importantly, this strategy will set you apart from the crowd of FSBO-haters out there and will help you generate a ton of very low-cost business.
Here is how it works. Introduce yourself to a FSBO seller and first set him at ease by telling him you are not there to talk …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, Broker Profitability, Buying & Selling A Home, Career Development, Client Relationships, FSBO, General, Headline, Inspirational, Lead Generation, Listing Presentations, Marketing, New Agents, Productivity, real estate bloggging, real estate blogs, Real Estate Marketing, Real Estate Technology, REO, REO agent, Sellers, Technology, Video
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What is the single biggest expense we as REALTORS® have? You guessed it — advertising. In fact, all the so-called “experts” recommend we spend a full 20% of our gross income on bringing in business. That’s nearly three times what other industries spend for advertising (most industries spend 6-7% of gross revenue. So here’s an idea that will help you bring your advertising costs to a more attractive level. Let a lender pay your ad bill. Let me …
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Tags: advertising, advertising costs, Advertising/Marketing, Advice and Guidance, Agent Productivity, America, brand, Broker Profitability, business, Career Development, Coaching & Mentoring, customer, direct response advertising, direct response marketing, Education & Training, estate, fishing spot, General, gross income, gross revenue, Inspirational, Internet/eCommerce, Jones, LCM, lead, Lead Follow-Up, Lead Generation, lender, lots of money, Marketing, matt jones, Max-Bang, mortgage companies, Mortgages & Loans, Motivational, New Agents, North Carolina, partner, Productivity, Professionalism, Prospecting, real estate agents, Real Estate Careers, Real Estate Marketing, Real Estate Technology, REO, REO agent, response, Specialty Services, Technology, Uncategorized
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What if I told you that for less than $10 you could build your seller a website? Not $10 a month, but $10! Actually you could build it for free, but spend the $10 to make it really special. Now check out how simple this is and then imagine what your seller’s reaction will be.
Let’s say you have a listing (or you would like to get a listing) at 1218 Sky Drive. Go online and buy the domain, 1218SkyDrive.com (or …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, America, Blog Marketing, blogger, Broker Profitability, Buying & Selling A Home, Career Development, Client Relationships, CMA, Coaching & Mentoring, com, Domain, domain registration, Education & Training, estate, feature sheet, flier, General, google, google website, home, Inspirational, Internet, internet search, Internet/eCommerce, Jones, Lead Generation, listing, Listing Presentations, Marketing, matt jones, Max-Bang, Motivational, Neighborhoods, New Agents, North Carolina, online, Productivity, Professionalism, Prospecting, Real Estate Marketing, Real Estate Technology, REO, REO agent, seller, Sellers, Sky Drive, SkyDrive, Specialty Services, Technology, Uncategorized, website, website address
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Here’s a great idea that will save you money — fire your receptionist! OMG! You have to be kidding me! If there is one thing that’s as sure as “for sale” signs in this industry, it’s the ever-present receptionist at the local brokerage. You know the one I’m talking about. She makes slightly over minimum wage… maybe $8 per hour. She’s on the payroll for 40 hours per week, with paid vacation and benefits.
The cost to the …
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Tags: Advice and Guidance, Agent, Agent Productivity, Broker Profitability, brokerage, Business Planning, Career Development, Coaching & Mentoring, drama, Education & Training, employer fica, Featured Post, fire, General, God, greener pastures, Inspirational, Max-Bang, money, Motivational, New Agents, payroll, payroll costs, personal drama, phone, Productivity, Real Estate Career, Real Estate Careers, Real Estate Technology, Real Estate Trends, receptionist, receptionists, REO, REO agent, Specialty Services, state unemployment, Technology, thumb rule, Uncategorized, value, week, would make sense
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The other day I was having a conversation with a friend of mine who owns nine real estate offices in Atlanta. We were talking about eliminating overhead, and he told me that he paid over $6,000 every month on phone bills! I told him that my brokerage paid zero! He was floored! Here’s how I do it.
What is one thing that every single agent has on them at all times? Their pocket real estate license.. right? Hardly! …
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Tags: Advice and Guidance, Agent, Agent Productivity, Atlanta, Broker Profitability, brokerage, Business Planning, Career Development, client management, Coaching & Mentoring, company, continual maintenance, Economy & Housing Bubble, Education & Training, General, google, Inspirational, line, local phone company, lots of money, management application, Max-Bang, Motivational, New Agents, office, phone, phone bills, Productivity, Professionalism, Real Estate Careers, real estate license, Real Estate Technology, Real Estate Trends, REO, REO agent, Specialty Services, staff, Technology, today, tv commercials, Uncategorized, Voice, voice line
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Last year November, the Realtor® Property Resource (RPR) announcement by the National Association of Realtors® (NAR) shook the industry. NAR had just reached an agreement with Lender Processing Services (LPS) and announced their plans on launching the Realtor® Valuation Model (RVM) in hopes that it will become the “gold standard” used by financial in the majority of online valuations.
For a detailed account on Automatic Valuations Models (AVM) and the events that led up to the creation, the structuring, the benefits and the concerns of RPR read the latest edition of …
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Tags: CoreLogic, First American Corporation, General, Headline, patent application, Patent lawsuits, real estate data market, Real Estate Technology, Real Estate Trends, Realtor® Property Resource (RPR), REO, REO agent, swanepoel trends report, Technology
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Quite a few of my geeky friends were on Foursquare way before I was.
Heck, one of them even became the mayor of my house (at 4:00am) before I started paying attention to it.
And now I am convinced that location based marketing services like Foursquare will be as mainstream in 2 years as Twitter is now.
And [...]
This Article is Copyright © 2004-2010 BiggerPockets, Inc. All Rights Reserved.
Have A Property To Sell? Use A Foursquare Special
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Tags: Foursquare, Marketing, Real Estate Technology, REO, REO agent
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Technology tools for real estate professionals, varying from CRM’s, to smart marketing tools, to document management.
This Article is Copyright © 2004-2010 BiggerPockets, Inc. All Rights Reserved.
4 Essential Tech Tools For Real Estate Professionals.
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Tags: Real Estate Marketing, Real Estate Technology, Real Estate Tools, REO, REO agent, tech
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As a real estate wholesaler, one of the websites I’ve grown increasingly fond of over the last year or so is Google Maps- particularly the “Street View” function they provide. In fact, unless I am already intimately familiar with the neighborhood where a potential deal is located, Google Maps is the first place I go [...]
This Article is Copyright © 2004-2010 BiggerPockets, Inc. All Rights Reserved.
Using Google Maps to Save Time
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Tags: google, Google maps, Real Estate Investing, Real Estate Technology, REO, REO agent, wholesaling
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Everywhere you look today, brokerages are trying to make the transition to electronic document storage. Data storage companies are happy to help you spend your hard earned money on their various solutions. Complete systems to handle the task range from just under $10,000 to well over $40,000, depending on the amount of storage you intend to use, whether you intend to store on-site or off-site, the hardware you purchase, and many other options. Starts making the old manila files look …
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Tags: Advice and Guidance, Agent Productivity, Broker Profitability, Career Development, New Agents, Productivity, real estate blogging, real estate blogs, Real Estate Careers, Real Estate Marketing, real estate news, Real Estate Technology, REO, REO agent, Video
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