Articles

GETTING RESULTS

We live in a world that has changed dramatically in the last 50 years.  There has been more innovation and more technological progress in the last 80 years than there was in the previous years since the beginning of time.  In today’s business society, we are judged by the results we get more than ever before: the result of winning the court case; the result of a successful surgery; the result of winning the big game.  We, as REALTORS®, cannot escape this results-driven society.
           
We need to clearly understand …

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Max-Bang Series: Let a Lender Pay Your Ad Bill!

What is the single biggest expense we as REALTORS® have? You guessed it — advertising. In fact, all the so-called “experts” recommend we spend a full 20% of our gross income on bringing in business. That’s nearly three times what other industries spend for advertising (most industries spend 6-7% of gross revenue. So here’s an idea that will help you bring your advertising costs to a more attractive level. Let a lender pay your ad bill. Let me …

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Max-Bang Series: Build Your Seller a Website!

What if I told you that for less than $10 you could build your seller a website? Not $10 a month, but $10! Actually you could build it for free, but spend the $10 to make it really special. Now check out how simple this is and then imagine what your seller’s reaction will be.
Let’s say you have a listing (or you would like to get a listing) at 1218 Sky Drive. Go online and buy the domain, 1218SkyDrive.com (or …

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Max-Bang Series: Fire Your Receptionist!

Here’s a great idea that will save you money — fire your receptionist! OMG! You have to be kidding me! If there is one thing that’s as sure as “for sale” signs in this industry, it’s the ever-present receptionist at the local brokerage. You know the one I’m talking about. She makes slightly over minimum wage… maybe $8 per hour. She’s on the payroll for 40 hours per week, with paid vacation and benefits.
The cost to the …

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Max-Bang Series: Incorporate Yourself!

As real estate agents we are independent contractors, right? Right! But that doesn’t mean we have to be a sole-proprietor. In fact, I say you shouldn’t be a sole proprietor… you should incorporate. It’s easy to do, and it’s inexpensive. But why should you incorporate? Why go to all the trouble? I believe there are two very compelling reasons.
The first, and most important reason, is to save you money. Lots of money. Let me …

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Max-Bang Series: Just Say NO to E&O!

What I’m about to share with you is going to get me a ton of email telling me that I’ve finally stepped over the line. That I’ve lost my mind. That I’m just plain nuts. That’s okay — I’m going to share it anyway. Here is a great tip: Just say NO to E&O!
But before you fire up your computer and email to tell me how crazy I am, let me explain. I’m very much in favor of …

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Max-Bang Series: Fire Your Phone Company!

The other day I was having a conversation with a friend of mine who owns nine real estate offices in Atlanta. We were talking about eliminating overhead, and he told me that he paid over $6,000 every month on phone bills! I told him that my brokerage paid zero! He was floored! Here’s how I do it.
What is one thing that every single agent has on them at all times? Their pocket real estate license.. right? Hardly! …

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Confidence and Enthusiasm

I could end this article right now without even writing it –if you understand what these two words mean, confidence and enthusiasm, you have 90 % of what it takes to be successful!

In speaking with agents who lack one or both of these attributes or personality traits, I find that they look for reasons outside of themselves to place blame on their lack of business or production. In their minds, the reason they aren’t having the success they feel they deserve is because the economy is bad, or their broker isn’t giving them enough support, or their website isn’t generating enough leads…the list of excuses goes on and on. However, none of that is actually true! Those are just excuses to mask what the real issue is. At the heart of this issue is these agents are lacking confidence and enthusiasm.

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Join My Dream Team!

Many of you who follow my training blog have asked me about joining my personal real estate team. For months now, I’ve been racking my brain, trying to think of a creative way to make that a reality. As many of you know, I’m not afraid to think outside the box. I agree with you, that putting together a national real estate team could be incredible! Imagine a real estate team with agents from all over the US and beyond. …

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Managing the Stress of This Changing Market

The art of survival in life and business and avoiding the stress pitfalls by realizing a business deal gone bad is not life threatening but the stress that we allow around it is. How white water kayaking helped me understand how to conquer fear and put things in prospective.

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