Articles
Luxury Real Estate Marketing: LOL Special Edition No. 2
We are excited to launch a new LOL Radio Show & Video Interview series. Here we will feature outstanding architects, interior designers, landscape architects, and architectural photographers. We will also interview members of the LOL Team of Experts & Discussion Leaders and our LOL media partners.
Read Article ›Luxury Real Estate Marketing: Discover Your Client’s Most Pressing Needs
In a previous post we referred to the importance of acquiring a deep understanding of your current and potential clients’ mindset. We call this the study of psychographics, which is comprised of the personality, values, attitudes, interests, activities and lifestyles of your target market. However, as a luxury real estate marketing professional, to provide remarkable service you also need to discover your client’s most pressing needs, right now.
Read Article ›Attract More High Net Worth Clients with a “Buzz-Worthy” Luxury Real Estate Website
How can you expect to capture the website leads of high net worth clients without first capturing their attention? High net worth clients expect remarkable, distinctive packaging when purchasing luxury products and services.
Read Article ›If you don’t use BCC in your Real Estate Emails, You Might Be a Spammer
It’s amazing how many spam messages are sent per month. Trust me when I say… It’s in the millions. However, there’s one particular type of spam email that I really hate getting. I’m sure the real estate investors and agents who do this have good intentions, however it’s just not great email etiquette in my [...]
This Article is Copyright © 2004-2010 BiggerPockets, Inc. All Rights Reserved.
If you don’t use BCC in your Real Estate Emails, You Might Be a Spammer
Blah Post or Blog Post? The Difference is Original Content, Part 1
Recently, we have heard the term “white noise” used to describe the bombardment of information coming from countless advisors who tout the benefits of blogging. Someone we know used the expression, “blah, blah, blah, blah blog” to describe their overdose of information on the subject. Yet, if the blog was really understood for the stupendous marketing tool that it is more luxury real estate marketing professionals would bite the bullet and blog. There is definitely a “disconnect” here that needs to be bridged.
Read Article ›GETTING RESULTS
We live in a world that has changed dramatically in the last 50 years. There has been more innovation and more technological progress in the last 80 years than there was in the previous years since the beginning of time. In today’s business society, we are judged by the results we get more than ever before: the result of winning the court case; the result of a successful surgery; the result of winning the big game. We, as REALTORS®, cannot escape this results-driven society.
We need to clearly understand …
Syndicate Your Original Content, Like You Syndicate Your Listings Part 3
You understand the concept of syndicating your listings. On major brand touts that they syndicate their listings on over 250 websites in addition to displaying them on their own company website. The idea is to get your listings maximum exposure by displaying them in the countless places where buyers begin their property searches. With links back to the company website (or to your own website) plus your phone number, hopefully, the buyer will find you and contact you.
Read Article ›