Articles
Luxury Real Estate Marketing: Know the Psychographics of Your Target Market
Knowing the demographics of your marketplace can be very helpful. However, understanding another very important marketing principle known as “psycho graphics” can give you a competitive edge when marketing luxury real estate. Psycho graphics are comprised of the personality, values, attitudes, interests, activities and lifestyles of your target market.
Read Article ›Luxury Real Estate Marketing: LOL Special Edition No. 2
We are excited to launch a new LOL Radio Show & Video Interview series. Here we will feature outstanding architects, interior designers, landscape architects, and architectural photographers. We will also interview members of the LOL Team of Experts & Discussion Leaders and our LOL media partners.
Read Article ›Luxury Real Estate Marketing: Discover Your Client’s Most Pressing Needs
In a previous post we referred to the importance of acquiring a deep understanding of your current and potential clients’ mindset. We call this the study of psychographics, which is comprised of the personality, values, attitudes, interests, activities and lifestyles of your target market. However, as a luxury real estate marketing professional, to provide remarkable service you also need to discover your client’s most pressing needs, right now.
Read Article ›Blah Post or Blog Post? The Difference is Original Content, Part 1
Recently, we have heard the term “white noise” used to describe the bombardment of information coming from countless advisors who tout the benefits of blogging. Someone we know used the expression, “blah, blah, blah, blah blog” to describe their overdose of information on the subject. Yet, if the blog was really understood for the stupendous marketing tool that it is more luxury real estate marketing professionals would bite the bullet and blog. There is definitely a “disconnect” here that needs to be bridged.
Read Article ›It Takes Passion To Be A Consistent Blogger: Part 2
As luxury real estate marketing professional who blogs, it is your passion about your subject that engages and uplifts your audience. When you are truly passionate about your subject YOU are an original because no one else possesses your particular viewpoint on your subject. That is why finding your own “voice” is the first step in becoming a blogger. You must first identify what you are most passionate about and eager to write about.
Read Article ›Luxury Real Estate Marketing: LOL Special Video Edition – No.3
Video & LOL Radio Interview: Gail Green, NY Interior Designer
Luxury Website Design (Video): “Buzz-Worthy” Luxury Website Design
Luxetera, Etc. :
* India’s Exquisite Maharaja’s Express Train Service
* China To Become Top Luxury Market in 5-7 Years
* Steve McQueen’s ‘Little Ferrari’ On the Market
Luxury Real Estate Marketing: What Is Your Slant As a Blogger?
The primary purpose of blogging, as a luxury real estate marketing strategy, is to amass an audience of people with whom you can develop a relationship of trust and a reputation as an expert advisor in a particular niche. The ultimate goal as a blogger is to provide extraordinary value to a sizable base of raving fans. But, to accomplish this successfully you must have a distinct slant, an angle a particular leaning.
Read Article ›Luxury Real Estate Marketing: Become The Game Changer!
Do people need an iPad? No. Is iPad a must have? Yes! Therefore, iPad is a luxury. What makes iPad a luxury is the user experience. It’s tactically interactive. It is eye candy. It is, above all, simple and fun, with endless possibilities of entertainment via the Apps Store. Apple has raised the bar of EXPECTATION in user experience and has thus changed the game.
Read Article ›Luxury Real Estate Personal Branding: Maintain Your Visibility- Part 3
When you think of Coke or Google you think of a brand that is ubiquitous which means ever-present and seen everywhere. Oprah is an example of a celebrity whose personal brand has become globally ubiquitous. Wolfgang Puck is perhaps the best known celebrity chef in the world and he is also a ubiquitous brand.
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