Articles
Luxury Real Estate Marketing: Know the Psychographics of Your Target Market
Knowing the demographics of your marketplace can be very helpful. However, understanding another very important marketing principle known as “psycho graphics” can give you a competitive edge when marketing luxury real estate. Psycho graphics are comprised of the personality, values, attitudes, interests, activities and lifestyles of your target market.
Read Article ›The Power of Print in Luxury Real Estate Marketing
In the self-serve environment of real estate information online, it is essential for you to convey to your target market exactly what your unique promise of value is as a luxury real estate marketing professional. The internet has been a disruption not only to brokers and agents but also to luxury real estate print media. However, some very innovative print marketing ideas have emerged that can give you the competitive edge.
Read Article ›Luxury Real Estate Marketing: LOL Special Edition No. 2
We are excited to launch a new LOL Radio Show & Video Interview series. Here we will feature outstanding architects, interior designers, landscape architects, and architectural photographers. We will also interview members of the LOL Team of Experts & Discussion Leaders and our LOL media partners.
Read Article ›Luxury Real Estate Marketing: Discover Your Client’s Most Pressing Needs
In a previous post we referred to the importance of acquiring a deep understanding of your current and potential clients’ mindset. We call this the study of psychographics, which is comprised of the personality, values, attitudes, interests, activities and lifestyles of your target market. However, as a luxury real estate marketing professional, to provide remarkable service you also need to discover your client’s most pressing needs, right now.
Read Article ›Attract More High Net Worth Clients with a “Buzz-Worthy” Luxury Real Estate Website
How can you expect to capture the website leads of high net worth clients without first capturing their attention? High net worth clients expect remarkable, distinctive packaging when purchasing luxury products and services.
Read Article ›Blah Post or Blog Post? The Difference is Original Content, Part 1
Recently, we have heard the term “white noise” used to describe the bombardment of information coming from countless advisors who tout the benefits of blogging. Someone we know used the expression, “blah, blah, blah, blah blog” to describe their overdose of information on the subject. Yet, if the blog was really understood for the stupendous marketing tool that it is more luxury real estate marketing professionals would bite the bullet and blog. There is definitely a “disconnect” here that needs to be bridged.
Read Article ›It Takes Passion To Be A Consistent Blogger: Part 2
As luxury real estate marketing professional who blogs, it is your passion about your subject that engages and uplifts your audience. When you are truly passionate about your subject YOU are an original because no one else possesses your particular viewpoint on your subject. That is why finding your own “voice” is the first step in becoming a blogger. You must first identify what you are most passionate about and eager to write about.
Read Article ›Syndicate Your Original Content, Like You Syndicate Your Listings Part 3
You understand the concept of syndicating your listings. On major brand touts that they syndicate their listings on over 250 websites in addition to displaying them on their own company website. The idea is to get your listings maximum exposure by displaying them in the countless places where buyers begin their property searches. With links back to the company website (or to your own website) plus your phone number, hopefully, the buyer will find you and contact you.
Read Article ›Luxury Real Estate Marketing: LOL Special Video Edition – No.3
Video & LOL Radio Interview: Gail Green, NY Interior Designer
Luxury Website Design (Video): “Buzz-Worthy” Luxury Website Design
Luxetera, Etc. :
* India’s Exquisite Maharaja’s Express Train Service
* China To Become Top Luxury Market in 5-7 Years
* Steve McQueen’s ‘Little Ferrari’ On the Market
