Articles
Luxury Real Estate Marketing: LOL Special Edition No. 2
We are excited to launch a new LOL Radio Show & Video Interview series. Here we will feature outstanding architects, interior designers, landscape architects, and architectural photographers. We will also interview members of the LOL Team of Experts & Discussion Leaders and our LOL media partners.
Read Article ›Attract More High Net Worth Clients with a “Buzz-Worthy” Luxury Real Estate Website
How can you expect to capture the website leads of high net worth clients without first capturing their attention? High net worth clients expect remarkable, distinctive packaging when purchasing luxury products and services.
Read Article ›Syndicate Your Original Content, Like You Syndicate Your Listings Part 3
You understand the concept of syndicating your listings. On major brand touts that they syndicate their listings on over 250 websites in addition to displaying them on their own company website. The idea is to get your listings maximum exposure by displaying them in the countless places where buyers begin their property searches. With links back to the company website (or to your own website) plus your phone number, hopefully, the buyer will find you and contact you.
Read Article ›Luxury Real Estate Marketing: LOL Special Video Edition – No.3
Video & LOL Radio Interview: Gail Green, NY Interior Designer
Luxury Website Design (Video): “Buzz-Worthy” Luxury Website Design
Luxetera, Etc. :
* India’s Exquisite Maharaja’s Express Train Service
* China To Become Top Luxury Market in 5-7 Years
* Steve McQueen’s ‘Little Ferrari’ On the Market
Luxury Real Estate Marketing: Become The Game Changer!
Do people need an iPad? No. Is iPad a must have? Yes! Therefore, iPad is a luxury. What makes iPad a luxury is the user experience. It’s tactically interactive. It is eye candy. It is, above all, simple and fun, with endless possibilities of entertainment via the Apps Store. Apple has raised the bar of EXPECTATION in user experience and has thus changed the game.
Read Article ›Personal Branding: Defining Your Personal Values
People like to do business with people like themselves. By making your values explicit graphically and in your messaging of your website and collateral material you will find that you can accelerate the speed of trust. Typically, people hang out with others who have the same basic values. Swiftly, expressing your values also speeds up the rate of referrals, because there is social currency in successfully introducing you to others who appreciate the same things. As a luxury real estate marketing professional, it helps you capitalize on the principle that birds of a feather flock together.
Read Article ›Luxury Real Estate Marketing: LOL Special Video Edition – No.4
We are excited to announce the launch of LOL Equestrian, our first subgroup on LOL Linked In and also to announce the appointment of Marsha Himler as the Subgroup Manager. With a tremendous passion for horses and over three decades of experience in the horse industry, Marsha’s expertise is the marketing of horse farms and equestrian estates in Saratoga Springs, NY, and throughout the U.S.
Read Article ›Personal Branding: Witty Slogans That Stick in Your Mind
One way to sharply distinguish yourself from your competition, as a luxury real estate marketing professional, is through a witty slogan that reflects your personality. The best slogans succinctly communicate the main benefits of your brand for your target market and trigger demand for your services. Terrific slogans also adhere to your memory.
Read Article ›Luxury Real Estate Marketing: Ride the Wave of Change – Part 1
Apple announced that it sold one million iPads in just 28 days. That is less than one half the time it took to sell 1million iPhones which took 74 days. Over 300,000 iPads were sold in one weekend upon the release of their 3G model (anytime internet access wherever there is 3G coverage vs. the less expensive model that accesses the web in Wi-Fi hotspots only). This phenomenon has very important implications for luxury real estate marketing professionals that we will cover in a three-part blog series.
