A problem arises when Agents mistake conditions for objections. Agents often treat a condition as an objection and beat themselves up when they don’t get the transaction or contract signed. The definition of a condition is a valid reason for the prospect to not move forward. You still need to try all the techniques of handling the objection. You just need to realize that a condition is usually linked to their ability or authority to act now.
They might have the desire to move forward with you but lack the ability …
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Tags: Advice and Guidance, Agent Productivity, Coaching & Mentoring, Economy & Housing Bubble, Education & Training, Featured Post, Lead Follow-Up, Lead Generation, Listing Presentations, Negotiations, New Agent Training, New Agents, Productivity, Prospecting, Real Estate Careers, Real Estate Marketing, Real Estate Training, REO, REO agent, Sellers
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I know… FSBOs are the enemy. Right? Wrong! Here is a great little strategy that will make FSBOs love you and many ultimately do business with you. More importantly, this strategy will set you apart from the crowd of FSBO-haters out there and will help you generate a ton of very low-cost business.
Here is how it works. Introduce yourself to a FSBO seller and first set him at ease by telling him you are not there to talk …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, Broker Profitability, Buying & Selling A Home, Career Development, Client Relationships, FSBO, General, Headline, Inspirational, Lead Generation, Listing Presentations, Marketing, New Agents, Productivity, real estate bloggging, real estate blogs, Real Estate Marketing, Real Estate Technology, REO, REO agent, Sellers, Technology, Video
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We live in a world that has changed dramatically in the last 50 years. There has been more innovation and more technological progress in the last 80 years than there was in the previous years since the beginning of time. In today’s business society, we are judged by the results we get more than ever before: the result of winning the court case; the result of a successful surgery; the result of winning the big game. We, as REALTORS®, cannot escape this results-driven society.
We need to clearly understand …
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Tags: Advice and Guidance, Agent Productivity, Career Development, Client Relationships, Coaching & Mentoring, Education & Training, Featured Post, Lead Generation, Marketing, Motivational, New Agents, Productivity, Professionalism, Prospecting, Real Estate Careers, Real Estate Coaching, Real Estate Marketing, Real Estate Success, REO, REO agent
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What is the single biggest expense we as REALTORS® have? You guessed it — advertising. In fact, all the so-called “experts” recommend we spend a full 20% of our gross income on bringing in business. That’s nearly three times what other industries spend for advertising (most industries spend 6-7% of gross revenue. So here’s an idea that will help you bring your advertising costs to a more attractive level. Let a lender pay your ad bill. Let me …
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Tags: advertising, advertising costs, Advertising/Marketing, Advice and Guidance, Agent Productivity, America, brand, Broker Profitability, business, Career Development, Coaching & Mentoring, customer, direct response advertising, direct response marketing, Education & Training, estate, fishing spot, General, gross income, gross revenue, Inspirational, Internet/eCommerce, Jones, LCM, lead, Lead Follow-Up, Lead Generation, lender, lots of money, Marketing, matt jones, Max-Bang, mortgage companies, Mortgages & Loans, Motivational, New Agents, North Carolina, partner, Productivity, Professionalism, Prospecting, real estate agents, Real Estate Careers, Real Estate Marketing, Real Estate Technology, REO, REO agent, response, Specialty Services, Technology, Uncategorized
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I don’t advocate taking over-priced listings. Sometimes, it is inevitable, but before you take a listing that is overpriced, see that the sellers meet the follow three criteria:
1. The sellers must have strong motive to sell.
Your client’s motivation to sell is the key indicator of whether or not you will earn a fee for your service. You’ll be paid only when your client’s property sells and closes, so evaluate and re-evaluate the interest and determination of the seller to complete the transaction.
If a client absolutely has to …
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Tags: Advice and Guidance, Agent Productivity, Buying & Selling A Home, Client Relationships, Coaching & Mentoring, Economy & Housing Bubble, Education & Training, Featured Post, Lead Generation, Listing Presentations, Marketing, New Agents, Over-priced listings, Productivity, Prospecting, Real Estate Careers, Real Estate Coaching, Real Estate Marketing, REO, REO agent
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What if I told you that for less than $10 you could build your seller a website? Not $10 a month, but $10! Actually you could build it for free, but spend the $10 to make it really special. Now check out how simple this is and then imagine what your seller’s reaction will be.
Let’s say you have a listing (or you would like to get a listing) at 1218 Sky Drive. Go online and buy the domain, 1218SkyDrive.com (or …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, America, Blog Marketing, blogger, Broker Profitability, Buying & Selling A Home, Career Development, Client Relationships, CMA, Coaching & Mentoring, com, Domain, domain registration, Education & Training, estate, feature sheet, flier, General, google, google website, home, Inspirational, Internet, internet search, Internet/eCommerce, Jones, Lead Generation, listing, Listing Presentations, Marketing, matt jones, Max-Bang, Motivational, Neighborhoods, New Agents, North Carolina, online, Productivity, Professionalism, Prospecting, Real Estate Marketing, Real Estate Technology, REO, REO agent, seller, Sellers, Sky Drive, SkyDrive, Specialty Services, Technology, Uncategorized, website, website address
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The quality of sales skills can dramatically influence income. At one time we all had tremendous sales skills, and we did not even know it. We intuitively learned, and perfected, our presentation to the highest level. We persistently pushed forward and never took, “No!” for an answer without a fight, then we usually wore our opponent down and got the sale. We had it all going for us, we had it all figured out, and then we stopped. Most of us stopped being great sales people around ten or eleven …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, Business Planning, Career Development, Client Relationships, Coaching & Mentoring, Education & Training, Featured Post, Generational Selling, Lead Follow-Up, Lead Generation, Marketing, New Agents, Productivity, Professionalism, Prospecting, Real Estate Careers, Real Estate Marketing, real estate scripts, REO, REO agent, sales scripts, Sellers
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I recently had the honor of attending a seminar where the owner of The Core coaching company, Todd Scrima, shared some very, very enlightening, simplistic and rejuvenating information. One of his main messages was derived from the book “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)” by Seth Godin. I read the book over the weekend and couldn’t put it down. I will share Todd’s major ideas from this book. If you are serious about your business and generating huge success over the …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, Broker Profitability, Business Planning, Career Development, Education & Training, General, Lead Generation, Marketing, Productivity, Real Estate Trends, REO, REO agent, time management
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Episode # 74: Ken Baris of Jordan Baris Realtors shares a unique branding strategy.
Do any of these names ring a bell: Nike, Coke, Lexus?
One thing that they all have in common is that they spend millions of dollars every single year to entrench their brand into our brains.
Why?
There is something about a recognized brand that creates trust, loyalty and hopefully sways the buying decision toward the product that brand represents.
Well Top 5 member Ken Baris of Jordan Baris Realtors has managed to tap into that branding strategy WITHOUT investing a …
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Tags: Advertising/Marketing, Coaching & Mentoring, Education & Training, Featured Post, jordan baris realtors, ken baris, Lead Generation, michael krisa, Real Estate Careers, REO, REO agent, that interview guy
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In this episode michael krisa shares a simple strategy that will easily make your business card generate more leads and more sales.
The problem with most real estate type business cards is that they are all the same and do nothing to generate leads, sales or referrals.
Well what if I showed you a way that you could modify your business card so that your clients would actually WANT to hand it out to their friends, family and co-workers. In essence your clients would now be working for you!
Better still what if …
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Tags: Advertising/Marketing, Coaching & Mentoring, Lead Generation, Listing Presentations, Marketing, Real Estate Marketing, REO, REO agent, Video
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