There is an old adage that we make three listing appointments for every one we actually go on. We make a presentation on the way to the appointment as we run through it in our car. We make the actual presentation live – in front of the Seller. And we usually make the final one on the way home from the appointment. Which one of the three is usually the best? Right – the one on the way home. At that point, we have the opportunity to reflect and say …
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Tags: Agent Productivity, Business Planning, Career Development, Coaching & Mentoring, Education & Training, Listing Presentation, Listing Presentations, Marketing, New Agents, Productivity, Professionalism, Real Estate Careers, Real Estate Coaching, Real Estate Training, REO, REO agent
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Here’s a great idea that will save you money — fire your receptionist! OMG! You have to be kidding me! If there is one thing that’s as sure as “for sale” signs in this industry, it’s the ever-present receptionist at the local brokerage. You know the one I’m talking about. She makes slightly over minimum wage… maybe $8 per hour. She’s on the payroll for 40 hours per week, with paid vacation and benefits.
The cost to the …
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Tags: Advice and Guidance, Agent, Agent Productivity, Broker Profitability, brokerage, Business Planning, Career Development, Coaching & Mentoring, drama, Education & Training, employer fica, Featured Post, fire, General, God, greener pastures, Inspirational, Max-Bang, money, Motivational, New Agents, payroll, payroll costs, personal drama, phone, Productivity, Real Estate Career, Real Estate Careers, Real Estate Technology, Real Estate Trends, receptionist, receptionists, REO, REO agent, Specialty Services, state unemployment, Technology, thumb rule, Uncategorized, value, week, would make sense
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A quality presentation follows these four steps: build trust, move into a demonstration of the benefits and advantages that you bring to the prospects, present your pricing recommendation and rationale, and move to close the deal by presenting a listing agreement and getting the prospects to sign on the proverbial dotted line. The appointment itself takes under an hour . . . the preparation involves a good deal more.
Getting Off To A Good Start
Paving the way for a good listing presentation involves only three steps, but you can’t afford …
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Tags: Advertising/Marketing, Advice and Guidance, Business Planning, Career Development, Client Relationships, Coaching & Mentoring, Education & Training, Featured Post, Listing Presentation, Listing Presentations, Marketing, New Agents, Productivity, Professionalism, Real Estate Careers, Real Estate Training, REO, REO agent
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As real estate agents we are independent contractors, right? Right! But that doesn’t mean we have to be a sole-proprietor. In fact, I say you shouldn’t be a sole proprietor… you should incorporate. It’s easy to do, and it’s inexpensive. But why should you incorporate? Why go to all the trouble? I believe there are two very compelling reasons.
The first, and most important reason, is to save you money. Lots of money. Let me …
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Tags: Advice and Guidance, Agent Productivity, Broker Profitability, Business Planning, Career Development, Coaching & Mentoring, corporation, days of the year, Don, Education & Training, estate, Featured Post, federal income tax, federal income tax rate, FICA, Florida, General, halfs, income, income tax rate, Inspirational, matt jones, Max-Bang, Medicare, medicare tax, money, Motivational, New Agents, North Carolina, practicing real estate, Professionalism, Real Estate Careers, REO, REO agent, right, Sam, sole proprietor, State, state income tax, tax, typical agent, Uncategorized, year
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What I’m about to share with you is going to get me a ton of email telling me that I’ve finally stepped over the line. That I’ve lost my mind. That I’m just plain nuts. That’s okay — I’m going to share it anyway. Here is a great tip: Just say NO to E&O!
But before you fire up your computer and email to tell me how crazy I am, let me explain. I’m very much in favor of …
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Tags: Advice and Guidance, Agent Productivity, amp, Broker Profitability, Business Planning, Career Development, civil judgment, Coaching & Mentoring, company, corporation, Economy & Housing Bubble, Education & Training, estate, Featured Post, furniture fixtures, General, Inspirational, insurance, judgment proof, liability, money in the bank, Motivational, net worth, New Agents, O. As, piercing the corporate veil, plain nuts, policy, pot of gold, Productivity, Professionalism, Real Estate Careers, real estate license, REO, REO agent, risk, risk management, umbrella, Uncategorized, veil
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By utilizing the resources that are already available, we can set ourselves apart from other Agents. We have a large pool of resources that we can easily access, but few Agents do. We merely need to have the right questions, and then contact the right people.
The first group to access is the local Board of Realtors®. We need to learn from them:
1. The number of Agents in the marketplace
This information will help you calculate per Agent productivity, average listing per Agent on the board, and segment stats in …
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Tags: Advice and Guidance, Agent Productivity, Business Planning, Career Development, Coaching & Mentoring, Education & Training, Featured Post, market statistics, Marketing, New Agents, Productivity, Professionalism, Real Estate Careers, Real Estate Coaching, Real Estate Marketing, Real Estate Training, REO, REO agent
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The quality of sales skills can dramatically influence income. At one time we all had tremendous sales skills, and we did not even know it. We intuitively learned, and perfected, our presentation to the highest level. We persistently pushed forward and never took, “No!” for an answer without a fight, then we usually wore our opponent down and got the sale. We had it all going for us, we had it all figured out, and then we stopped. Most of us stopped being great sales people around ten or eleven …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, Business Planning, Career Development, Client Relationships, Coaching & Mentoring, Education & Training, Featured Post, Generational Selling, Lead Follow-Up, Lead Generation, Marketing, New Agents, Productivity, Professionalism, Prospecting, Real Estate Careers, Real Estate Marketing, real estate scripts, REO, REO agent, sales scripts, Sellers
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The other day I was having a conversation with a friend of mine who owns nine real estate offices in Atlanta. We were talking about eliminating overhead, and he told me that he paid over $6,000 every month on phone bills! I told him that my brokerage paid zero! He was floored! Here’s how I do it.
What is one thing that every single agent has on them at all times? Their pocket real estate license.. right? Hardly! …
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Tags: Advice and Guidance, Agent, Agent Productivity, Atlanta, Broker Profitability, brokerage, Business Planning, Career Development, client management, Coaching & Mentoring, company, continual maintenance, Economy & Housing Bubble, Education & Training, General, google, Inspirational, line, local phone company, lots of money, management application, Max-Bang, Motivational, New Agents, office, phone, phone bills, Productivity, Professionalism, Real Estate Careers, real estate license, Real Estate Technology, Real Estate Trends, REO, REO agent, Specialty Services, staff, Technology, today, tv commercials, Uncategorized, Voice, voice line
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I recently had the honor of attending a seminar where the owner of The Core coaching company, Todd Scrima, shared some very, very enlightening, simplistic and rejuvenating information. One of his main messages was derived from the book “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)” by Seth Godin. I read the book over the weekend and couldn’t put it down. I will share Todd’s major ideas from this book. If you are serious about your business and generating huge success over the …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, Broker Profitability, Business Planning, Career Development, Education & Training, General, Lead Generation, Marketing, Productivity, Real Estate Trends, REO, REO agent, time management
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by Cheri Alguire
The tax credit has almost expired, now what?
Well, the good thing is that it is SPRING!
I saw some flowers off the trail on a recent hike. It reminded me how much I love Spring.
I love the fresh starts. Beginning all over again. It’s like hitting the refresh button.
And now that we are finally getting some good news about the economy, maybe it will be time for some of those old stall leads to finally buy or sell.
Spring is always a good time to check in with leads, past …
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Tags: -1, Advice and Guidance, Business Planning, Fresh, New, REO, REO agent, Start, year
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