One of my favorite movie scenes ever was in The Godfather when Vito Corleone was asked how he got his own way in a particular situation. His answer was, “I make them an offer they can’t refuse.” In real estate, we are in the business of writing offers and negotiating contracts. In fact our most common form is called an “Offer to Purchase and Contract”, meaning that the document starts as an offer and upon acceptance, becomes a contract.
Most of us have written dozens, if not hundreds of offers on …
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Tags: Advertising/Marketing, Agent Productivity, Broker Profitability, Buying & Selling A Home, Client Relationships, Economy & Housing Bubble, Listing Presentations, Marketing, New Agents, Productivity, real estate blog, real estate blogging, Real Estate Marketing, real estate news, Real Estate Trends, REO, REO agent, Sellers
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I know… FSBOs are the enemy. Right? Wrong! Here is a great little strategy that will make FSBOs love you and many ultimately do business with you. More importantly, this strategy will set you apart from the crowd of FSBO-haters out there and will help you generate a ton of very low-cost business.
Here is how it works. Introduce yourself to a FSBO seller and first set him at ease by telling him you are not there to talk …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, Broker Profitability, Buying & Selling A Home, Career Development, Client Relationships, FSBO, General, Headline, Inspirational, Lead Generation, Listing Presentations, Marketing, New Agents, Productivity, real estate bloggging, real estate blogs, Real Estate Marketing, Real Estate Technology, REO, REO agent, Sellers, Technology, Video
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What is the single biggest expense we as REALTORS® have? You guessed it — advertising. In fact, all the so-called “experts” recommend we spend a full 20% of our gross income on bringing in business. That’s nearly three times what other industries spend for advertising (most industries spend 6-7% of gross revenue. So here’s an idea that will help you bring your advertising costs to a more attractive level. Let a lender pay your ad bill. Let me …
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Tags: advertising, advertising costs, Advertising/Marketing, Advice and Guidance, Agent Productivity, America, brand, Broker Profitability, business, Career Development, Coaching & Mentoring, customer, direct response advertising, direct response marketing, Education & Training, estate, fishing spot, General, gross income, gross revenue, Inspirational, Internet/eCommerce, Jones, LCM, lead, Lead Follow-Up, Lead Generation, lender, lots of money, Marketing, matt jones, Max-Bang, mortgage companies, Mortgages & Loans, Motivational, New Agents, North Carolina, partner, Productivity, Professionalism, Prospecting, real estate agents, Real Estate Careers, Real Estate Marketing, Real Estate Technology, REO, REO agent, response, Specialty Services, Technology, Uncategorized
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What if I told you that for less than $10 you could build your seller a website? Not $10 a month, but $10! Actually you could build it for free, but spend the $10 to make it really special. Now check out how simple this is and then imagine what your seller’s reaction will be.
Let’s say you have a listing (or you would like to get a listing) at 1218 Sky Drive. Go online and buy the domain, 1218SkyDrive.com (or …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, America, Blog Marketing, blogger, Broker Profitability, Buying & Selling A Home, Career Development, Client Relationships, CMA, Coaching & Mentoring, com, Domain, domain registration, Education & Training, estate, feature sheet, flier, General, google, google website, home, Inspirational, Internet, internet search, Internet/eCommerce, Jones, Lead Generation, listing, Listing Presentations, Marketing, matt jones, Max-Bang, Motivational, Neighborhoods, New Agents, North Carolina, online, Productivity, Professionalism, Prospecting, Real Estate Marketing, Real Estate Technology, REO, REO agent, seller, Sellers, Sky Drive, SkyDrive, Specialty Services, Technology, Uncategorized, website, website address
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Here’s a great idea that will save you money — fire your receptionist! OMG! You have to be kidding me! If there is one thing that’s as sure as “for sale” signs in this industry, it’s the ever-present receptionist at the local brokerage. You know the one I’m talking about. She makes slightly over minimum wage… maybe $8 per hour. She’s on the payroll for 40 hours per week, with paid vacation and benefits.
The cost to the …
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Tags: Advice and Guidance, Agent, Agent Productivity, Broker Profitability, brokerage, Business Planning, Career Development, Coaching & Mentoring, drama, Education & Training, employer fica, Featured Post, fire, General, God, greener pastures, Inspirational, Max-Bang, money, Motivational, New Agents, payroll, payroll costs, personal drama, phone, Productivity, Real Estate Career, Real Estate Careers, Real Estate Technology, Real Estate Trends, receptionist, receptionists, REO, REO agent, Specialty Services, state unemployment, Technology, thumb rule, Uncategorized, value, week, would make sense
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As real estate agents we are independent contractors, right? Right! But that doesn’t mean we have to be a sole-proprietor. In fact, I say you shouldn’t be a sole proprietor… you should incorporate. It’s easy to do, and it’s inexpensive. But why should you incorporate? Why go to all the trouble? I believe there are two very compelling reasons.
The first, and most important reason, is to save you money. Lots of money. Let me …
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Tags: Advice and Guidance, Agent Productivity, Broker Profitability, Business Planning, Career Development, Coaching & Mentoring, corporation, days of the year, Don, Education & Training, estate, Featured Post, federal income tax, federal income tax rate, FICA, Florida, General, halfs, income, income tax rate, Inspirational, matt jones, Max-Bang, Medicare, medicare tax, money, Motivational, New Agents, North Carolina, practicing real estate, Professionalism, Real Estate Careers, REO, REO agent, right, Sam, sole proprietor, State, state income tax, tax, typical agent, Uncategorized, year
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What I’m about to share with you is going to get me a ton of email telling me that I’ve finally stepped over the line. That I’ve lost my mind. That I’m just plain nuts. That’s okay — I’m going to share it anyway. Here is a great tip: Just say NO to E&O!
But before you fire up your computer and email to tell me how crazy I am, let me explain. I’m very much in favor of …
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Tags: Advice and Guidance, Agent Productivity, amp, Broker Profitability, Business Planning, Career Development, civil judgment, Coaching & Mentoring, company, corporation, Economy & Housing Bubble, Education & Training, estate, Featured Post, furniture fixtures, General, Inspirational, insurance, judgment proof, liability, money in the bank, Motivational, net worth, New Agents, O. As, piercing the corporate veil, plain nuts, policy, pot of gold, Productivity, Professionalism, Real Estate Careers, real estate license, REO, REO agent, risk, risk management, umbrella, Uncategorized, veil
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The other day I was having a conversation with a friend of mine who owns nine real estate offices in Atlanta. We were talking about eliminating overhead, and he told me that he paid over $6,000 every month on phone bills! I told him that my brokerage paid zero! He was floored! Here’s how I do it.
What is one thing that every single agent has on them at all times? Their pocket real estate license.. right? Hardly! …
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Tags: Advice and Guidance, Agent, Agent Productivity, Atlanta, Broker Profitability, brokerage, Business Planning, Career Development, client management, Coaching & Mentoring, company, continual maintenance, Economy & Housing Bubble, Education & Training, General, google, Inspirational, line, local phone company, lots of money, management application, Max-Bang, Motivational, New Agents, office, phone, phone bills, Productivity, Professionalism, Real Estate Careers, real estate license, Real Estate Technology, Real Estate Trends, REO, REO agent, Specialty Services, staff, Technology, today, tv commercials, Uncategorized, Voice, voice line
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I recently had the honor of attending a seminar where the owner of The Core coaching company, Todd Scrima, shared some very, very enlightening, simplistic and rejuvenating information. One of his main messages was derived from the book “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)” by Seth Godin. I read the book over the weekend and couldn’t put it down. I will share Todd’s major ideas from this book. If you are serious about your business and generating huge success over the …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, Broker Profitability, Business Planning, Career Development, Education & Training, General, Lead Generation, Marketing, Productivity, Real Estate Trends, REO, REO agent, time management
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Many of you who follow my training blog have asked me about joining my personal real estate team. For months now, I’ve been racking my brain, trying to think of a creative way to make that a reality. As many of you know, I’m not afraid to think outside the box. I agree with you, that putting together a national real estate team could be incredible! Imagine a real estate team with agents from all over the US and beyond. …
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Tags: Broker Profitability, Business Planning, Career Development, Coaching & Mentoring, General, Inspirational, International Real Estate, Motivational, New Agents, Productivity, Professionalism, Real Estate Careers, REO, REO agent, Uncategorized
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