Knowing the demographics of your marketplace can be very helpful. However, understanding another very important marketing principle known as “psycho graphics” can give you a competitive edge when marketing luxury real estate. Psycho graphics are comprised of the personality, values, attitudes, interests, activities and lifestyles of your target market.
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Tags: Advertising/Marketing, Luxury lifestyle, luxury marketing, luxury real estate marketing, REO, REO agent
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One of my favorite movie scenes ever was in The Godfather when Vito Corleone was asked how he got his own way in a particular situation. His answer was, “I make them an offer they can’t refuse.” In real estate, we are in the business of writing offers and negotiating contracts. In fact our most common form is called an “Offer to Purchase and Contract”, meaning that the document starts as an offer and upon acceptance, becomes a contract.
Most of us have written dozens, if not hundreds of offers on …
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Tags: Advertising/Marketing, Agent Productivity, Broker Profitability, Buying & Selling A Home, Client Relationships, Economy & Housing Bubble, Listing Presentations, Marketing, New Agents, Productivity, real estate blog, real estate blogging, Real Estate Marketing, real estate news, Real Estate Trends, REO, REO agent, Sellers
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In the self-serve environment of real estate information online, it is essential for you to convey to your target market exactly what your unique promise of value is as a luxury real estate marketing professional. The internet has been a disruption not only to brokers and agents but also to luxury real estate print media. However, some very innovative print marketing ideas have emerged that can give you the competitive edge.
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Tags: Advertising/Marketing, Blog Marketing, General, Internet/eCommerce, luxury marketing, luxury real estate, luxury real estate marketing tips, REO, REO agent
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We are excited to launch a new LOL Radio Show & Video Interview series. Here we will feature outstanding architects, interior designers, landscape architects, and architectural photographers. We will also interview members of the LOL Team of Experts & Discussion Leaders and our LOL media partners.
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Tags: Advertising/Marketing, Language of Luxury, Luxury Housing, Luxury lifestyle, luxury marketing, luxury real estate marketing, Marketing, REO, REO agent
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How can you expect to capture the website leads of high net worth clients without first capturing their attention? High net worth clients expect remarkable, distinctive packaging when purchasing luxury products and services.
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Tags: Advertising/Marketing, Luxury Housing, luxury marketing, luxury real estate marketing tips, Luxuy Real Estate Website Design, Marketing, REO, REO agent, Video
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I know… FSBOs are the enemy. Right? Wrong! Here is a great little strategy that will make FSBOs love you and many ultimately do business with you. More importantly, this strategy will set you apart from the crowd of FSBO-haters out there and will help you generate a ton of very low-cost business.
Here is how it works. Introduce yourself to a FSBO seller and first set him at ease by telling him you are not there to talk …
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Tags: Advertising/Marketing, Advice and Guidance, Agent Productivity, Broker Profitability, Buying & Selling A Home, Career Development, Client Relationships, FSBO, General, Headline, Inspirational, Lead Generation, Listing Presentations, Marketing, New Agents, Productivity, real estate bloggging, real estate blogs, Real Estate Marketing, Real Estate Technology, REO, REO agent, Sellers, Technology, Video
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What is the single biggest expense we as REALTORS® have? You guessed it — advertising. In fact, all the so-called “experts” recommend we spend a full 20% of our gross income on bringing in business. That’s nearly three times what other industries spend for advertising (most industries spend 6-7% of gross revenue. So here’s an idea that will help you bring your advertising costs to a more attractive level. Let a lender pay your ad bill. Let me …
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Tags: advertising, advertising costs, Advertising/Marketing, Advice and Guidance, Agent Productivity, America, brand, Broker Profitability, business, Career Development, Coaching & Mentoring, customer, direct response advertising, direct response marketing, Education & Training, estate, fishing spot, General, gross income, gross revenue, Inspirational, Internet/eCommerce, Jones, LCM, lead, Lead Follow-Up, Lead Generation, lender, lots of money, Marketing, matt jones, Max-Bang, mortgage companies, Mortgages & Loans, Motivational, New Agents, North Carolina, partner, Productivity, Professionalism, Prospecting, real estate agents, Real Estate Careers, Real Estate Marketing, Real Estate Technology, REO, REO agent, response, Specialty Services, Technology, Uncategorized
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Video & LOL Radio Interview: Gail Green, NY Interior Designer
Luxury Website Design (Video): “Buzz-Worthy” Luxury Website Design
Luxetera, Etc. :
* India’s Exquisite Maharaja’s Express Train Service
* China To Become Top Luxury Market in 5-7 Years
* Steve McQueen’s ‘Little Ferrari’ On the Market
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Tags: Advertising/Marketing, Luxury Housing, Luxury lifestyle, luxury marketing, luxury real estate marketing, Marketing, Real Estate Agents Personal Branding Company, REO, REO agent
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If you are like most luxury real estate marketing professionals you are probably tired of hearing the hype about online social and professional networking and are looking for the ROI, already. However, if you are not adept at the fundamentals of networking in the first place, all of the new tools will not help your cause. You most likely will get frustrated and miss the true value of the tools.
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Tags: Advertising/Marketing, Luxury Housing, luxury marketing, luxury real estate marketing, Marketing, Real Estate Agents Personal Branding Company, REO, REO agent, social networking
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The primary purpose of blogging, as a luxury real estate marketing strategy, is to amass an audience of people with whom you can develop a relationship of trust and a reputation as an expert advisor in a particular niche. The ultimate goal as a blogger is to provide extraordinary value to a sizable base of raving fans. But, to accomplish this successfully you must have a distinct slant, an angle a particular leaning.
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Tags: Advertising/Marketing, Blog Marketing, luxury marketing, luxury real estate marketing, luxury real estate marketing tips, Marketing, Real Estate Agents Personal Branding Company, REO, REO agent
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