Articles
Real Estate Investing with Functional Obsolescence in Mind
Common sense and proper real estate investment training teach us to preform due diligence before entering into a purchase agreement with a seller. Good real estate investors are taught to determine Loan to Value (LTV), After Repaired Value (ARV), Repair Cost (RC) and Maximum Allowable Offer (MAO). These abbreviations, numbers and percentages allow us to assign an estimated [...]
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Real Estate Investing with Functional Obsolescence in Mind
Read Article ›Finding the Right Chemistry with a Realtor in 5 Easy Steps
Relationships are all about chemistry. Sure, you can work on creating great relationships. You can implement various communication tools to improve your relationships. But when it comes down to it, your relationships will always be strongest if both parties feel that “click” that says you’re in the right relationship. This isn’t just true of romantic [...]
Read Article ›Luxury Real Estate Marketing: 8 Tips for Staying Positive & Creating Your Personal Affluent Economy
Affluence begins with an affluent state of mind. One of the best ways to stand out as a luxury real estate marketing professional is to hold the vision of a vibrant economic future, yours in particular. View the present marketplace as a place of opportunity rather than focus on the reality as presented to us by the media and other naysayers. What is true is that some luxury homes are selling in most upper tier marketplaces. The question is, “are you in this rosy part of the picture?”
Luxury Real Estate Marketing: Follow That Poodle!
As a luxury marketing professional one of the great ways to promote your marketplace is to report on the local festivities. For example, we are planning to go to the Annual French Festival in Santa Barbara, Saturday and Sunday, July 17 & 18 (Bastille Day Weekend), from 11 a.m. to 7 p.m. in Santa Barbara’s Oak Park. This is the 23rd annual event, and they are expecting over 20,000 people to attend. Admission is Free.
Read Article ›Luxury Real Estate Marketing Tip: What is a Personal Brand?
To stand out from the crowd as a luxury real estate marketing professional, just think like Oprah. She is a one woman brand.
Luxury Real Estate Marketing: Shoot for the Moon!
As a luxury real estate marketing professionals studying examples of niche marketing done right in the luxury realm can give you tremendous insight on how to position yourself and standout from your competition as a luxury real estate marketing professional. Luxury books are a case in point.
Luxury Real Estate Marketing Tip: Study the Pursuits of High Net Worth Clients
Studying the pursuits of your clients is extremely important to your success as a luxury real estate marketing professional. Although this may not apply to all of your clients or to all luxury real estate markets, the quest to possess the finest and the rarest objects in the world is definitely one of the exciting sports of high net worth individuals.
The New Ultimate Listing Presentation (Part 4)
So how do you capture a typical real estate customer? According to the National Association of REALTORS® 2009 Survey of Home Buyers and Sellers, 94% of all home buyers and sellers begin their quests on the Internet, and many of them begin by going to a search engine like Google or Yahoo, where they do a search for homes or listings.
Then they choose a link to a real estate website and visit that agent’s site hoping to find help in their search. The …
